6 social media resolutions for 2011
Stay Akamai: Fine-tune Karma for businesses: one of my key phrases about successful social media is “Everything you need to know about social media you learned in Kindergarten”, and what I really...
View ArticleNew stats show social media and events marriage still solid
Stay Akamai: Social media and events have so much in common: they bring people together, they have the potential to inspire and most importantly, both have story-telling potential. Really these two...
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What the ComScore Digital Year in Review means for small biz marketers
Stay Akamai: Well, its official. If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on...
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What should business be doing with the new conversation websites?
Stay Akamai: As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format. Naturally,...
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Twitter Engagement and the Empty Promise
Stay Akamai: I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. If you read this blog with any sort of regularity, you know that I like to measure my efforts,...
View ArticleWho we are…not what we are in social media
Stay Akamai: If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned...
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Collaboration supports successful campaigns
Stay Akamai: Social media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those...
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9 social media trends to keep your eye on in 2012
Stay Akamai: 2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see...
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3 new social media resolutions for 2012 and a couple from 2011 that still...
Stay Akamai: This is the 2nd year that I’ve published my social media resolutions. Reading over last year’s resolutions I’m proud to say that I stay committed to each of them fairly well, though I some...
View ArticleSocial Media 101 for Business
Stay Akamai: I only have one real rule in the classes I teach: No. Question. Is. Stupid. OK – there is another rule: we all have to learn something. Last night’s class taught me that the future of...
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